When toymaker Mattel sells Barbie dolls in the Middle East,it changes the doll's shape to one that is a more accurate portrayal of a female body.Mattel does this to
A) create a commodity-type product.
B) transfer technological know-how.
C) increase product standardization.
D) realize experience curve effects.
E) respond to differences in local tastes.

Question

Quizplus · Accepted Answer

Mattel changes the shape of Barbie dolls in the Middle East market to respond to differences in local tastes. Different regions may have varying cultural expectations and norms when it comes to physical appearance, and Mattel's adaptation to these differences recognizes the importance of appealing to local consumers.

When Toymaker Mattel Sells Barbie Dolls in the Middle East,it