How did McDonald's leverage internal strengths in brand name and consistency to minimize the external threat of easy-to-prepare grocery items?
A) By developing an offensive strategic option to launch new restaurants in China and Mexico
B) By launching a chain of premium restaurants that offered customers a healthy food menu
C) By launching a McDonald's line of frozen foods in grocery stores
D) By developing a defensive strategic option and shutting down all its drive-thru outlets

Question

Quizplus · Accepted Answer

A strategic option for McDonald's is to leverage internal strengths in brand name and consistency to minimize the external threat of easy-to-prepare grocery items by launching a McDonald's line of frozen foods in grocery stores.

How Did McDonald's Leverage Internal Strengths in Brand Name and Consistency