In the context of the SWOT matrix, which of the following best exemplifies a firm's internal strength?
A) Increase in a firm's customer loyalty
B) Growth in the size of the market in which a firm operates
C) Rise in the income of the demographic segment to which a firm caters
D) Loss of a competitor's reputation

Question

Quizplus · Accepted Answer

The increase in a firm's customer loyalty best exemplifies a firm's internal strength. Strengths and weaknesses are internal to an organization, whereas opportunities and threats are external to the organization.

In the Context of the SWOT Matrix, Which of the Following