When evaluating the sustainability of a firm's competitive advantage, which of the following statements is NOT true?
A) The competitive advantage will not be sustainable if there are substitutes for the firm's core competence.
B) If managed effectively, existing core competencies can help sustain the competitive advantage indefinitely.
C) Social complexity often leads to a competitive advantage that is sustainable.
D) When expectations of future resource value turn out to be accurate and can be repeated, then a sustained competitive advantage is realized.

Question

Quizplus · Accepted Answer

Several conditions can only offer some protection to a successful firm by making it more difficult for competitors to imitate the resources, capabilities, or competencies that underlie its competitive advantage. However, no competitive advantage can be sustained indefinitely.

When Evaluating the Sustainability of a Firm's Competitive Advantage, Which