Cross Pens is a mid-premium marketer of writing instruments.The company specializes in selling pens and related items to consumers across the world who are seeking to buy special occasion gifts.While it has the ability to manufacturer writing instruments on a broad scale,it continues to focus its efforts on the gift market.Cross exhibits a(n)_____________________ segmentation strategy.
A) concentrated
B) differentiated
C) undifferentiated
D) localized

Question

Quizplus · Accepted Answer

Cross Pens' focus on the gift market indicates a concentrated segmentation strategy, where the company chooses to target a specific niche or segment of consumers with unique needs rather than catering to a broad market.

Cross Pens Is a Mid-Premium Marketer of Writing Instruments