When a company focuses intensely on one segment of the market it is employing a(n)______________________ segmentation strategy.
A) concentrated
B) differentiated
C) undifferentiated
D) domestic

Question

Quizplus · Accepted Answer

A concentrated segmentation strategy, also known as niche marketing, focuses on serving one specific segment of the market with a specialized product or service. This allows the company to become an expert in that particular segment and tailor their marketing efforts to appeal to the specific needs and preferences of that audience.

When a Company Focuses Intensely on One Segment of the Market