Steve is comparing potential country markets on the basis of ease of transportation,number of retailers that currently carry his product category,and the availability of advertising media that are most often used to advertise his type of product.He is assessing _________________.
A) market accessibility
B) growth rate
C) cultural criteria
D) competitive position

Question

Quizplus · Accepted Answer

Steve is assessing the ease of transportation, number of retailers carrying his product category, and availability of advertising media, which are all factors related to market accessibility. Therefore, Steve is assessing market accessibility.

Steve Is Comparing Potential Country Markets on the Basis of Ease