When consumers are grouped based on common characteristics such as cultural preferences,values and attitudes,or lifestyle choices,________________ is being implemented
A) micro-segmentation
B) macro-segmentation
C) country-based segmentation
D) geographic segmentation

Question

Quizplus · Accepted Answer

Micro-segmentation involves grouping consumers based on specific and often very narrow characteristics, such as cultural preferences or lifestyle choices. This approach allows for highly targeted marketing efforts and better alignment with the needs and wants of specific groups of consumers. Macro-segmentation, on the other hand, involves grouping consumers into broader categories based on demographics or geographic location. Country-based segmentation and geographic segmentation are also types of macro-segmentation.

When Consumers Are Grouped Based on Common Characteristics Such as Cultural