Max perceives himself to be a rational thinker.When determining which brand of flatscreen television to purchase,he analyzes the price of the item in relation to its specifications,and service warranties to find the product with the lowest total expected cost.Max applies the ____________ choice strategy.
A) sale price
B) price-averse
C) best value
D) price-seeking

Question

Quizplus · Accepted Answer

Even items on sale could be higher-priced than a comparative product, so 'sale price' is not a term that can define any one of the three consumer strategies used when facing uncertainty.

Max Perceives Himself to Be a Rational Thinker