The two dimensions of the consumer's perceived price of a product include ________________________________.
A) core price and supplemental price
B) company and consumer prices
C) retail and wholesale prices
D) monetary and non-monetary prices

Question

Quizplus · Accepted Answer

While these are pricing factors, consumer price perception is based both on the product's actual price (expensive or not) as well as sacrifice the consumer must make when purchasing a product; learning how to operate a new cell phone, for example.

The Two Dimensions of the Consumer's Perceived Price of a Product