The undifferentiated selling approach is used when the:
A) target market is homogeneous.
B) company is selling only in the home market.
C) company has a complex product line.
D) salespeople are highly experienced and skilled.
E) company is a new entrant in the market.

Question

Quizplus · Accepted Answer

An organization may see the accounts in its market as similar. When this happens and selling strategies are designed and applied equally to all accounts, the salesperson uses an undifferentiated selling approach.

The Undifferentiated Selling Approach Is Used When The