Which of the following gap maps was developed to deal with the fact that users may make purchase decisions based on "phantom" attributes that they cannot identify or verbalize?
A)AR perceptual GAP maps
B)OS perceptual GAP maps
C)Snake plot maps
D)Determinant maps

Question

Quizplus · Accepted Answer

OS perceptual GAP maps (Overall Similarity) are used when users make decisions based on attributes they cannot easily identify or verbalize, as they rely on overall perceptions rather than specific, identifiable attributes.

Which of the Following Gap Maps Was Developed to Deal