Which of the following statements is true regarding a perceptual gap map based on overall similarities?
A)It discovers gaps as well as demand.
B)It uses past sales data to predict future trend.
C)It takes into consideration phantom attributes.
D)It generates a perceptual map whose axes are clearly labeled with determinant attributes.

Question

Quizplus · Accepted Answer

A perceptual gap map based on overall similarities considers phantom attributes, which are attributes that consumers perceive but are not explicitly defined or measured.

Which of the Following Statements Is True Regarding a Perceptual