Information acceleration:
A)involves using a two-dimensional matrix for studying consumer preferences of product attributes.
B)simulates the information typically available in a realistic purchase situation.
C)is very inexpensive and has a number of extensions.
D)involves listing all of the physical features of a product type.

Question

Quizplus · Accepted Answer

Information acceleration refers to a type of research method in which respondents are asked to evaluate a large number of product attributes or features using a simulated purchasing scenario. This simulation is designed to replicate the type of information that people typically consider when making a purchase decision. By doing so, researchers can obtain data that is more representative of real-world decision-making. Option B is the only choice that accurately describes this process.

Information Acceleration