Conjoint analysis is least likely to be useful for _____.
A) line extensions
B) new-to-the-world products
C) product improvements
D) repositioned products

Question

Quizplus · Accepted Answer

Conjoint analysis is most effective for products where consumer preferences regarding specific attributes are well understood. For new-to-the-world products, consumer preferences and the importance of different attributes may not be clearly defined, making conjoint analysis less useful compared to its application in line extensions, product improvements, and repositioned products.

Conjoint Analysis Is Least Likely to Be Useful for _____