Typically,the copy strategy statement should be written by _____.
A)the finance manager
B)the product development / launch team
C)the CEO
D)copywriters

Question

Quizplus · Accepted Answer

The copy strategy statement should be written by the product development/launch team, as they are the ones with the most knowledge about the product or service being marketed and can provide the necessary information for effective advertising. Copywriters may assist in crafting the actual copy, but the overall strategy should come from the team responsible for the product. The finance manager and CEO may have input, but ultimately it is the product team who should develop the copy strategy.

Typically,the Copy Strategy Statement Should Be Written by _____