A new brand name and distribution channel(s),coupled with a higher price indicates the launch of a(n)_____.
A)defensive addition
B)offensive improvement
C)me-too product
D)innovative new product

Question

Quizplus · Accepted Answer

A new brand name and distribution channel(s) coupled with a higher price are usually indicators of an innovative new product being launched. The higher price suggests added value or improved features, and the new brand name and distribution channel(s) indicate a fresh new approach to marketing and reaching customers.

A New Brand Name and Distribution Channel(s),coupled with a Higher