If you had been asked to rate a new movie on a "thumbs up" scale with 3 thumbs up as academy-award material,2 thumbs up as television-quality,and 1 thumb up as straight-to-DVD,you would be employing a(n)_______ scale of measurement.
A) nominal
B) ordinal
C) interval
D) ratio

Question

Quizplus · Accepted Answer

The scale ranks the movies in order from best to worst, but the intervals between the categories are not equal, so it is not an interval or ratio scale. It also does not assign any numerical values or labels to the categories, which rules out a nominal scale. Therefore, the best choice is an ordinal scale.

If You Had Been Asked to Rate a New Movie