Betsy wants to determine if types of products advertised on television vary depending on the time of day.Which type of archival research approach would you suggest she employ to best address her question?
A) Survey archive
B) Content analysis
C) Statistical records
D) Written records

Question

Quizplus · Accepted Answer

Content analysis involves analyzing and categorizing messages or content, in this case, television advertisements, to identify patterns or trends. Betsy can watch a large number of television shows at different times of the day and record the types of products advertised during each time period. She can then use content analysis to analyze and categorize the advertisements based on the type of product being advertised, and subsequently, identify any patterns or trends that may exist depending on the time of day. Survey archives, statistical records, and written records are not appropriate for Betsy's research question as they do not specifically involve analyzing television advertisements.

Betsy Wants to Determine If Types of Products Advertised on Television