Luis studies a newspaper's attitudes towards candidates for the position of Police Chief by counting the number of positive and negative comments attributed to each candidate.Luis's research approach is an example of a
A) content analysis.
B) survey archive.
C) statistical record.
D) psychobiography.

Question

Quizplus · Accepted Answer

Luis is analyzing the content of the newspaper's coverage of the candidates for Police Chief by counting the number of positive and negative comments attributed to each candidate. This approach involves the systematic examination and interpretation of communication content, which is known as content analysis. Option B) survey archive refers to a collection of past survey responses, option C) statistical record pertains to numerical data that has been compiled and analyzed, and option D) psychobiography involves analyzing the life of an individual to understand their psychological makeup.

Luis Studies a Newspaper's Attitudes Towards Candidates for the Position