A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?
A)Information is needed on projected inflation rates over the next five years.
B)Information is needed on initial consumer response to the introduction of a new product.
C)Information is needed to evaluate the past performance of one of the company's wholesale distributors.
D)Information is needed to determine next year's goals for the company sales force.
E)Information is needed to forecast demographic trends.

Question

Quizplus · Accepted Answer

A specific research project would be necessary to gather information on initial consumer response to the introduction of a new product, as this information is not readily available or easily accessible through existing data sources. The other options mention information that can be accessed through relatively easily available sources, such as historical records, industry reports or databases.

A Firm Might Be Expected to Initiate a Specific Research