In general,when embarking on a test marketing program,which form of test marketing should be considered as a "first step?"
A)Controlled test marketing
B)Forced-distribution test marketing
C)Standard test marketing
D)Simulated test marketing
E)Electronic test marketing

Question

Quizplus · Accepted Answer

Simulated test marketing is often considered a first step because it is less costly and quicker than other forms, allowing companies to gather initial consumer reactions and data before committing to more extensive testing.

In General,when Embarking on a Test Marketing Program,which Form of Test