Typical examples of control problems associated with test marketing are
A)lack of cooperation of retailers.
B)over-attention to in-store conditions,such as always-stocked shelves.
C)attempts by competitors to sabotage test market results.
D)Both a and c.
E)a,b,and c.

Question

Quizplus · Accepted Answer

Test marketing can face various control problems including lack of cooperation from retailers, over-emphasis on in-store conditions, and attempts by competitors to sabotage the results. Therefore, the best choice is E, which encompasses all the given options.

Typical Examples of Control Problems Associated with Test Marketing Are