Which of the following is FALSE?
A) One year is the recommended minimum amount of time to test market a product.
B) A controlled test market is also known as the forced-distribution test market.
C) A market test is an example of a controlled experiment.
D) Test markets can only be used to determine the sales potential of a new product or an improved version of an established product.
E) None of these statements are false;they are all true.
Correct Answer:
Verified
Q21: Laboratory experiments are primarily distinguished from field
Q33: Bob's Cookie Company has decided to test
Q38: In a controlled test market all of
Q43: Which of the following is TRUE?
A)External validity
Q44: The recommended minimum time spent in test
Q45: Simulated test markets
A)provide protection from competitors.
B)are good
Q46: Select the question that can be answered
Q47: When referring to the question of whether
Q52: When referring to the question as to
Q53: When a researcher tries to ensure that
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