M Advertising Study Set 1

Digital interactive media enables businesses to develop and nurture relationships with their customers through the use of interactivity.

Traditionally, media content has been distributed through decentralized networks.

One of the primary differences between the Internet and traditional media is the cost of time and/or space.

The interactive nature of the Internet makes it difficult to differentiate between content creators and consumers.

Use of the Internet increased dramatically during the 1990s due in part to decreasing computer costs.

The development of Web browsers improved the ease of Web usage.

A Web portal is a site that attempts to provide a broad array of content and services.

The more people a portal attracts, the more it can charge for ads on popular pages.

Pinterest was the most popular social media site in 2013.

In 2013, Facebook reported that only 10 percent of its advertising revenue came from ads on mobile platforms, which suggested that Facebook's success on mobile devices was dwindling.

The most common form of mobile advertising is banner advertising.

DSL connections offer faster Internet surfing and data downloads than broadband, which is significantly slower.

Web 2.0 encourages user sharing and collaboration.

The simplest way to measure the Internet audience for an ad is the click rate.

A click occurs when a visitor moves the mouse's pointer to a Web link.

In the case of Internet advertising, cost per thousand, rating points, and share of audience are the same.

The leading national advertisers spend less than 7 percent of their marketing communications budget on interactive media.

A banner ad is typically billed according to a click rate.

Consumer targeting on the Internet is very cost intensive.

For advertisers involved in e-commerce, some publishers offer an affiliate marketing program whereby they charge a percentage of the transaction cost.