M Advertising Study Set 1

Business

Quiz 12 :
Digital Interactive Media

Quiz 12 :
Digital Interactive Media

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Digital interactive media enables businesses to develop and nurture relationships with their customers through the use of interactivity.
Free
True False
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Answer:

True

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Traditionally, media content has been distributed through decentralized networks.
Free
True False
Answer:

Answer:

False

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One of the primary differences between the Internet and traditional media is the cost of time and/or space.
Free
True False
Answer:

Answer:

True

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The interactive nature of the Internet makes it difficult to differentiate between content creators and consumers.
True False
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Use of the Internet increased dramatically during the 1990s due in part to decreasing computer costs.
True False
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The development of Web browsers improved the ease of Web usage.
True False
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A Web portal is a site that attempts to provide a broad array of content and services.
True False
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The more people a portal attracts, the more it can charge for ads on popular pages.
True False
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Pinterest was the most popular social media site in 2013.
True False
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In 2013, Facebook reported that only 10 percent of its advertising revenue came from ads on mobile platforms, which suggested that Facebook's success on mobile devices was dwindling.
True False
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The most common form of mobile advertising is banner advertising.
True False
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DSL connections offer faster Internet surfing and data downloads than broadband, which is significantly slower.
True False
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Web 2.0 encourages user sharing and collaboration.
True False
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The simplest way to measure the Internet audience for an ad is the click rate.
True False
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A click occurs when a visitor moves the mouse's pointer to a Web link.
True False
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In the case of Internet advertising, cost per thousand, rating points, and share of audience are the same.
True False
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The leading national advertisers spend less than 7 percent of their marketing communications budget on interactive media.
True False
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A banner ad is typically billed according to a click rate.
True False
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Consumer targeting on the Internet is very cost intensive.
True False
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For advertisers involved in e-commerce, some publishers offer an affiliate marketing program whereby they charge a percentage of the transaction cost.
True False
Answer:
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