Quiz 14: Export and Import Practices
New exporters often fail to provide local language translation of service, sales, and warrantee information.
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Often new exporters think that they won't have to localize their approach, that a marketing technique or distribution system that works in one country will work in another.
Often small exporters don't consider the use of an export management company when they should.
Licensing and joint venture agreements cannot be useful business forms for new exporters.
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