The basic approaches to mass customization include all of the following except
A) transparent.
B) adaptive.
C) cosmetic.
D) concurrent.
E) collaborative.

Question

Quizplus · Accepted Answer

There are four basic approaches to mass customization: (1) collaborative-a company helps customers choose the required product features; (2) adaptive-the company offers a standard product that users can modify themselves; (3) cosmetic-only the product's presentation is customized, such as packaging or color; and (4) transparent-customers are provided with individualized product or service offerings without their knowing it, such as on website interfaces.

The Basic Approaches to Mass Customization Include All of the Following