Mass customization
A) refers to a company's use of standardized production systems to produce and deliver products and services.
B) is usually appropriate in situations where there is the limited potential for differentiating a product for a particular customer.
C) typically requires the company to reconceptualize the design of its products as well as the design and integration of the processes used for producing and delivering the product to customers.
D) is also known as lean production.

Question

Quizplus · Accepted Answer

Mass customization is usually appropriate in situations where it is feasible to delay differentiating the product for a particular customer until the last possible point in the supply network. This typically requires that the company reconceptualize the design of its product as well as the design and integration of the processes used for producing and delivering the product to customers. In practice, this means reconceptualizing and often reconfiguring the company's entire supply chain.

Mass Customization