Which of the following is an advantage of longer distribution channels?
A) Competitive pricing strategies
B) Lower markups
C) Lower product prices
D) Reduced selling costs in fragmented retail sectors
E) Lower profit margins due to multiple intermediaries

Question

Quizplus · Accepted Answer

Longer distribution channels can be beneficial in fragmented retail sectors because they allow for wider geographic reach and more intermediaries to distribute the product. This can result in reduced selling costs and better coverage of the target market.

Which of the Following Is an Advantage of Longer Distribution