Which of the following is a potentially critical variable that can jeopardize the effectiveness of a firm's international communication?
A)Channel length
B)Market segmentation
C)Import effects
D)Noise levels
E)Channel quality

Question

Quizplus · Accepted Answer

International communication occurs whenever a firm uses a marketing message to sell its products in another country. The effectiveness of a firm's international communication can be jeopardized by three potentially critical variables: cultural barriers, source effects, and noise levels.

Which of the Following Is a Potentially Critical Variable That