Differences in consumer tastes and preferences,differences in infrastructure and traditional practices,differences in distribution channels,and host government demands are factors pressuring firms to ______________ in their international strategies.
A) be locally responsive
B) be globally standardized
C) be cost sensitive
D) integrate more "commodity" like features
E) be politically neutral

Question

Quizplus · Accepted Answer

Differences in consumer tastes and preferences, infrastructure, and traditional practices in different countries call for firms to be locally responsive in their international strategies. This means adjusting their products, marketing, and business practices to suit local markets and meet local customer needs. The other options do not address the need for adapting to local market conditions.

Differences in Consumer Tastes and Preferences,differences in Infrastructure and Traditional