When we buy a brand of toothpaste because the advertisement says that "90% of dentists recommend this toothpaste",we are using the _____ rule to make our decision.
A) scarcity
B) commitment
C) authority
D) none of the above

Question

Quizplus · Accepted Answer

The statement suggests that the decision to buy the toothpaste is based on the authority of dentists who recommend it. This is an example of the authority rule, as people tend to trust and follow the opinion of experts and authoritative figures in a particular field. The scarcity rule refers to the tendency to value things that are limited, while the commitment rule involves making decisions based on previous commitments or investments. None of the above means that none of the given options are applicable, but in this case, the authority rule is applicable.

When We Buy a Brand of Toothpaste Because the Advertisement