Using Information Technology

Computing

Quiz 7 :
Business Intelligence and Decision Making

Quiz 7 :
Business Intelligence and Decision Making

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Decisions made at the operational level involve long-term strategy and are undertaken by the leaders of the organization.
Free
True False
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Answer:

False

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At the operational level, decision makers need more aggregated information, sorted and tallied in different ways, to monitor success and plan next steps compared to those at the strategic level.
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True False
Answer:

Answer:

False

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Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.
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True False
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Answer:

True

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Strategic-level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.
True False
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Building data warehouses often slows down operational systems.
True False
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Data warehouses offer an opportunity to combine the data housed in separate systems into one and then load it to a database optimized for complex queries.
True False
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External databases that are either purchased or publicly accessible are not considered reliable sources of business intelligence.
True False
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Companies use intelligent agents to extract useful business intelligence from private, inaccessible websites.
True False
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The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.
True False
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OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.
True False
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The market basket analysis examines relationships to reveal customer behavior patterns as they purchase multiple items.
True False
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Text mining is a discovery process in which unstructured text information is the source of business intelligence.
True False
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Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.
True False
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What-if analysis allows a user to set a target value for a particular metric and tells the program which variable to change to try to reach the goal.
True False
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What-if analysis is also known as goal seeking because of the similarities between these two tools.
True False
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Optimization is an extension of goal seeking in which a user can change many variables to reach some maximum or minimum target, as long as the changes stay within the constraints the user identifies.
True False
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Clickstream data refers to every single click by every visitor on a website, along with associated data revealing customer behavior patterns.
True False
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Stickiness refers to how frequently users move from one related site to another.
True False
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A dashboard is a gateway that provides access to a variety of relevant information from many different sources on one screen.
True False
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Mashup is an approach to aggregating content from multiple internal and external sources on customizable web pages.
True False
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