Which of the following is not one of the pitfalls of pursuing a differentiation strategy?
A) trying to strongly differentiate the company's product from those of rivals rather than be content with weak product differentiation
B) over-differentiating so that the features and attributes incorporated exceed buyer needs and requirements
C) trying to charge too high a price premium for the differentiating features
D) differentiating on features or attributes that rivals can easily copy
E) overspending on efforts to differentiate the company's product offering

Question

Quizplus · Accepted Answer

Differentiation strategies can fail for any of several reasons.A differentiation strategy keyed to product or service attributes that are easily and quickly copied is always suspicious.Differentiation strategies can also falter when buyers see little value in the unique attributes of a company's product.Over-differentiating so that product quality or service levels exceed buyers' needs,trying to charge too high a price premium,and not striving to open up meaningful gaps in quality,service,or performance features vis-à-vis the products of rivals are other pitfalls.

Which of the Following Is Not One of the Pitfalls