The pitfalls of a differentiation strategy include
A) trying to differentiate on the basis of attributes or features that are easily copied.
B) choosing to differentiate on the basis of attributes that buyers do not perceive as valuable or worth paying for.
C) trying to charge too high a price premium for the differentiating features.
D) being timid and not striving to open up meaningful gaps in quality,service,or performance features relative to the products of rivals.
E) All of these choices are correct.

Question

Quizplus · Accepted Answer

Differentiation strategies can fail for any of several reasons.A differentiation strategy keyed to product or service attributes that are easily and quickly copied is always suspicious.Differentiation strategies can also falter when buyers see little value in the unique attributes of a company's product.Over-differentiating so that product quality or service levels exceed buyers' needs,trying to charge too high a price premium,and not striving to open up meaningful gaps in quality,service,or performance features vis-à-vis the products of rivals are other pitfalls.

The Pitfalls of a Differentiation Strategy Include