Quiz+

If a new technology is theoretically possible but economically impractical, the technology will probably not emerge.

Free

True False

True Explanation: To be implemented technologically, scientific knowledge should be converted into practice in both engineering and economic terms. If we can theoretically do something but doing it is economically impractical, the technology cannot be expected to emerge.

Q 2

The invention life cycle is a predictable pattern that technological innovation follows from its inception and development to market saturation and replacement.

Free

True False

False Explanation: It is technological innovation that typically follows a relatively predictable pattern from inception and development to market saturation and replacement. This pattern is called the technology life cycle.

Q 3

A lack of enthusiasm for a new product among the technology adopters called innovators can be a sign that the new technology has serious problems.

Free

True False

True Explanation: The enthusiasm of innovator-adopters is no guarantee of success. But a lack of enthusiasm among this group is often a sign that the new technology has serious problems and more development is needed.

Q 4

Unlike those who seek technology leadership, followers can gain a significant learning advantage that can be sustainable.

True False

Q 5

One approach for measuring the competitive value of technologies is to categorize them as emerging, pacing, key, and base.

True False

Q 6

Even firms that are not technology oriented must pay attention to changing technology.

True False

Q 7

Common ways of acquiring new technology include internal development, purchase, and licensing.

True False

Q 8

If a product champion lacks the power and financial resources to initiate innovations alone, he or she seeks sponsorship from an executive champion.

True False

Q 9

Bureaucracy, by its very nature, helps innovation to thrive.

True False

Q 10

Development projects are focused on marketing existing products or processes through mass media and social media.

True False

Q 11

Broadly speaking, _____ can be thought of as the commercialization of science. A)invention B)innovation C)development D)technology E)application

Multiple Choice

Q 12

In the context of managing, _____ is a new way of working that creates value. A)invention B)innovation C)development D)technology E)application

Multiple Choice

Q 13

Which statement about the technology life cycle is true? A)A technology life cycle can be made up of many individual product life cycles. B)The technology life cycle is represented by a V-shaped pattern. C)The developments in a technology life cycle must always be big innovations. D)The technology life cycle usually starts with a small change followed by increasingly bigger ones. E)Over the span of the technology life cycle, the technology gets more difficult to use.

Multiple Choice

Q 14

Adopters of new technologies who are classified as _____ are typically adventurous and willing to take risks. A)innovators B)early adopters C)early majority D)late majority E)laggards

Multiple Choice

Q 15

Carly's company is considering adopting a new information technology. Because the information technology managers of the company are not yet familiar with the technology, they would most likely consult with someone from which of the following groups to help determine the suitability of technology? A)Innovators B)Early adopters C)Early majority D)Late majority E)Laggards

Multiple Choice

Q 16

Which of the following is a first-mover advantage for a technology innovator? A)Being able to charge a premium price B)Letting someone else work out all the bugs C)Having an infrastructure ready to support the technology D)Being able to take advantage of complementary products E)Having a ready-made customer base

Multiple Choice

Q 17

Which of the following is a disadvantage of technology leadership? A)Lower profit margins B)Reduced efficiency C)Loss of best market niches D)Infrastructure costs E)Establishment of entry barriers

Multiple Choice

Q 18

Technology followership can be used to support A)only a low-cost strategy. B)only a differentiation strategy. C)both low-cost and differentiation strategies. D)scale economies but not economies of scope. E)economies of scope but not scale economies.

Multiple Choice

Q 19

Jake has to decide whether it's the right time to adopt a new technology for his department. Besides considering the potential benefits of the new technology, which of the following factors should have the most influence on his decision? A)The prestige connected with using the technology B)The likelihood of a better technology becoming available C)The extent to which the new technology will enhance his professional reputation D)The technology skills of the people in his department E)The entry barriers to using the technology

Multiple Choice

Q 20

Which of the following will best help an organization decide if the time is right to adopt a new technology? A)Calculating liability ratios B)Calculating leverage ratios C)Balancing the year-end budget D)Doing a cost-benefit analysis E)Taking an employee survey

Multiple Choice

Q 21

Galaxy Autos is developing a motion-detector system that will be able to tell when a driver is nodding off and then sound an alarm to wake up the driver. The system is still in the trial stages and has not been proved to be effective. What type of technology is this? A)Emerging B)Pacing C)Key D)Base E)Ancillary

Multiple Choice

Q 22

Sunrise Solutions has developed a grammar-checking program that is better able to account for the idiosyncrasies of the way humans use language. Publishers have found the program effective, but it still has not caught on within the business community. What type of technology is this? A)Emerging B)Pacing C)Key D)Base E)Ancillary

Multiple Choice

Q 23

Grasshopper is a small smartphone company that has developed an innovative security system for its phones. The technology has yet to prove its full value, but if it catches on, it may change the competitive landscape of the smartphone industry. What type of technology is this? A)Emerging B)Pacing C)Key D)Base E)Ancillary

Multiple Choice

Q 24

Volume controls on an MP3 player are an example of a(n) _____ technology. A)emerging B)pacing C)key D)base E)ancillary

Multiple Choice

Q 25

Maria is part of a committee that must decide whether the company should adopt a new technology. Maria's task is to compare the proposed technology to the technology that other companies in her industry use. This task is known as _____. A)scanning B)corporate espionage C)auditing D)a make-or-buy decision E)benchmarking

Multiple Choice

Q 26

Whereas _____ focuses on key and perhaps some pacing technologies, _____ seeks out pacing and emerging technologies. A)scanning; auditing B)auditing; scanning C)benchmarking; auditing D)scanning; benchmarking E)benchmarking; scanning

Multiple Choice

Q 27

Time machines are a staple of science fiction novels and movies, but there aren't any businesses trying to develop one. The main reason is the lack of _____. A)economic viability B)organizational suitability C)market receptiveness D)practical application E)technological feasibility

Multiple Choice

Q 28

The exploding growth in piracy or fakery of patented pharmaceuticals, software, and other products has added new barriers to _____. A)economic viability B)organizational suitability C)market receptiveness D)competence development E)technological feasibility

Multiple Choice

Q 29

_____ firms have cultures that are the most outward-looking and opportunistic in their approach to technological innovation. A)Defender B)Laggard C)Prospector D)Contingent E)Analyzer

Multiple Choice

Q 30

A hybrid _____ firm needs to stay technologically competitive but tends to allow others to demonstrate solid demand in new arenas before it responds. A)defender B)laggard C)prospector D)contingent E)analyzer

Multiple Choice

Q 31

Which of the following is becoming increasingly common as a way for companies to gain access to new technologies while avoiding high development costs or financing? A)Contracted development B)Internal development C)Technology trading D)Research partnership E)Purchase

Multiple Choice

Q 32

Furth Gaskets needs a better adhesive applicator machine, and the executive managers disagree about whether to invent one in house or purchase one on the market. This is an example of a _____. A)licensing decision B)cost-benefit analysis C)make-or-buy decision D)SWOT analysis E)trade-off decision

Multiple Choice

Q 33

The executive who coordinates the technological efforts of various business units within a corporation is the _____. A)executive champion B)information resource officer C)strategic champion D)technology innovator E)chief information officer

Multiple Choice

Q 34

Key roles in acquiring and developing new technologies are the _____, product champion, and executive champion. A)technical innovator B)technical imitator C)technology auditor D)chief researcher E)early adopter

Multiple Choice

Q 35

The systematic application of scientific knowledge to a new product, process, or service is called ____. A)instrumentality B)benchmarking C)technology D)collaboration E)job enrichment

Multiple Choice

Q 36

_____ is a change in method or technology that is a useful departure from previous ways of doing things. A)Innovation B)Integration C)Reinforcement D)Diffusion E)Arbitration

Multiple Choice

Q 37

Product innovation is a change in the A)way the outputs of an organization are produced. B)way the organization creates and delivers value. C)outputs the organization produces. D)value of the product alone. E)product line of the organization.

Multiple Choice

Q 38

In the technology life cycle, which of the following follows the initial recognition of a need coupled with potential to satisfy that need through science? A)A dominant design emerges after early problems are resolved. B)Competitors experiment with operational characteristics to meet consumer needs. C)Knowledge and ideas are brought together and developed. D)The product, process, or service declines in usefulness or practicality. E)Managers seek advantages through process efficiencies and cost competitiveness.

Multiple Choice

Q 39

Which of the following groups is most likely to pay a premium for the latest and newest technology or product to come along and to champion it if it meets with their approval? A)Innovators B)Late majority C)Early majority D)Early adopters E)Laggards

Multiple Choice

Q 40

Aqua Technologies Corp. was the first company to utilize a new device developed by Signal Master Innovators Inc. that enabled Aqua to locate previously undetected aquifers that can be tapped as water sources. Aqua Technologies tested the device and provided a testimonial to other organizations about the product. However, the other organizations were hesitant and decided to wait until the product was proven reliable. In this case, Aqua Technologies can be classified as A)an innovator. B)a late adopter. C)part of the early majority. D)part of the late majority. E)a laggard.

Multiple Choice

Q 41

Which of the following groups of adopters of a new technology includes well-respected opinion leaders or organizations to which others look for ideas and up-to-date technological information? A)Early adopters B)Late majority C)Innovators D)Early majority E)Laggards

Multiple Choice

Q 42

Early adopters of new technologies tend to be A)isolated and highly conservative in their views. B)extremely suspicious of innovation and change. C)less educated and unable to cope with uncertainty and abstraction. D)critical to the success of a new technology. E)the most adventurous and willing to take risks.

Multiple Choice

Q 43

Of the adopters of new technologies, the members of early majority A)are deliberate and take longer to decide to use something new. B)include organizations to which others look for leadership. C)tend to be isolated and highly conservative. D)are critical to the success of a new technology. E)tend to be the most adventurous and willing to take risks.

Multiple Choice

Q 44

Who among the following adopters of a new technology are more skeptical of technological change and approach innovation with great caution? A)The late majority B)The early majority C)The late minority D)The early minority E)Early adopters

Multiple Choice

Q 45

Who among the following adopters of a new technology are extremely suspicious of innovation and change? A)Laggards B)Early adopters C)Innovators D)The early majority E)The early minority

Multiple Choice

Q 46

Tax Tranquility Inc., a company that prepares individual tax returns, has finally agreed to utilize the IRS system that enables the returns to be transmitted electronically rather than through mail. Almost every other firm in the United States is utilizing the system because it has been proven reliable. The company has accepted the new technology only after a number of threats of account withdrawal from key customers. For this reason, the company would be classified as A)an innovator. B)an early adopter. C)part of the early majority. D)part of the late majority. E)part of the early minority.

Multiple Choice

Q 47

An innovation will spread faster if it A)is similar to its predecessor. B)is compatible with existing systems and procedures. C)has more rather than less complexity. D)requires a significant commitment to try or test. E)is difficult to copy.

Multiple Choice

Q 48

Alpha Gamma Manufacturing Corp. uses a new technology that allows it to produce standard goods in an economical way. In contrast, its competitors strive for uniqueness and use technologies that offer unique products for which customers are willing to pay a premium price. In this case, Alpha Gamma Manufacturing has an advantage over its competitors because it has adopted a _____ strategy. A)vertical integration B)differentiation C)low-cost D)premium pricing E)predatory pricing

Multiple Choice

Q 49

Technological innovation can support a _____ strategy, in which an advantage comes from having a unique good or service for which customers are willing to pay a premium price. A)concentration B)vertical integration C)low-cost D)diversification E)differentiation

Multiple Choice

Q 50

The situation in which a simple application is adopted at the lower end of the market and then swiftly takes over the market is referred to as ____. A)disruptive innovation B)contract development C)upward innovation D)strategic maneuvering E)predatory invention

Multiple Choice

Q 51

Hilltop Corp. devised a Wi-Fi based home security system that was not very popular initially. However, in a few years, the technology was in high demand in the market. This is an example of A)disruptive innovation. B)contracted development. C)upward innovation. D)a product champion. E)technology followership.

Multiple Choice

Q 52

The key factor that makes technology leadership attractive for some companies is the potential for A)lower infrastructure costs. B)conflict resolution. C)higher profits. D)lower market development costs. E)lower risks.

Multiple Choice

Q 53

Which of the following is an advantage of technology leadership? A)There is little risk involved. B)The infrastructure cost is low because the product is new. C)There is little or no competition. D)There is no need to develop complementary products. E)The market development cost is low.

Multiple Choice

Q 54

Which of the following is a disadvantage of technology leadership? A)Lower profit margins B)Intense competition C)Loss of brand image D)The need to educate buyers E)Establishment of entry barriers

Multiple Choice

Q 55

Digital Woodcrafters Inc. is a recently established online vendor that sells custom luxury products made from wood on automated lathes. Before opening for business, the company studied the problems that companies using a similar technology had experienced. Digital Woodcrafters was therefore able to avoid their costly mistakes. Digital Woodcrafters would be an example of a(n) A)corporate entrepreneur. B)product champion. C)executive champion. D)intrapreneur. E)technology follower.

Multiple Choice

Q 56

A _____ helps clarify the key technologies upon which an organization depends, often in terms of their competitive value. A)product champion B)technology audit C)situational analysis D)technical innovator E)technological record

Multiple Choice

Q 57

Categorizing technologies as base, key, pacing, or emerging is an effort to A)persuade early adopters. B)measure competitive value. C)speed up the adoption process. D)regulate patent rights. E)provide a basis for licensing.

Multiple Choice

Q 58

Which of the following categories refers to technologies that are still under development and thus unproved? A)Base technologies B)Emerging technologies C)Key technologies D)Initial technologies E)Pacing technologies

Multiple Choice

Q 59

_____ technologies have yet to prove their full value but have the potential to alter the rules of competition by providing significant advantage. A)Base B)Emerging C)Key D)Strategic E)Pacing

Multiple Choice

Q 60

_____ technologies have proved effective, but they also provide a strategic advantage because not everyone uses them. A)Base B)Emerging C)Key D)Elevated E)Pacing

Multiple Choice

Q 61

Ajax Charge Inc. is working on a fast battery-recharging system that is still under development and has yet to be approved. Ajax's product is an example of a(n) _____ technology. A)base B)key C)emerging D)improved E)pacing

Multiple Choice

Q 62

_____ technologies are those that are commonplace in the industry; everyone must have them to be able to operate. A)Base B)Emerging C)Strategic D)Key E)Pacing

Multiple Choice

Q 63

Meadowlark Inc. has introduced a voice recognition machine system that enables machines to recognize a worker's voice and respond to commands. The company is yet to prove the full value of this product. However, organizations that have used the product appropriately have found that it efficiently speeds up various processes. Meadowlark Inc.'s voice recognition machine system is an example of a(n) _____ technology. A)base B)emerging C)elevated D)strategic E)pacing

Multiple Choice

Q 64

Base technologies are those that A)are not used by everyone. B)are commonplace in the industry. C)provide significant competitive advantage. D)have not been proved useful. E)are not known to everyone.

Multiple Choice

Q 65

The process of comparing an organization's practices and technologies to those of other companies is known as A)benchmarking. B)scanning. C)situational analysis. D)technological auditing. E)strategic maneuvering.

Multiple Choice

Q 66

Although competitors understandably are reluctant to share their secrets, information trading for _____ is not uncommon and can prove highly valuable. A)vertical integration B)technological followership C)corporate espionage D)benchmarking E)gradual diffusion

Multiple Choice

Q 67

The technique of scanning in assessing external technological trends focuses on A)improvising base technologies. B)current activities and technologies. C)what can be done and what is being developed. D)comparing the competitive advantages of two companies. E)clarifying the key technologies on which an organization depends.

Multiple Choice

Q 68

In assessing external technological trends, benchmarking and scanning are similar in that both are concerned with A)what is being done currently. B)what can be done and is being developed. C)key technologies. D)pacing technologies. E)obtaining competitor's secrets.

Multiple Choice

Q 69

Which of the following is the first consideration in developing a strategy around technological innovation? A)Organizational suitability B)Market potential C)Technological feasibility D)Economic viability E)Political barriers

Multiple Choice

Q 70

_____ is a factor that helps executives decide if there is a good financial incentive for attempting a technological innovation. A)Technological feasibility B)Market receptiveness C)Economic viability D)Organizational suitability E)Competence development

Multiple Choice

Q 71

For years, TXA Corp. wanted to develop a face recognition system that clients could buy to improve their security systems. The managers of the company evaluated the product's market potential, economic viability, and anticipated capability development, which were all very strong. However, TXA Corp. was unable to make a successful product. The key factor that the company failed to adequately assess in making technology decisions was the product's technological ____. A)reliability B)ambidexterity C)variability D)feasibility E)agility

Multiple Choice

Q 72

SurePhone Inc. plans to make a new mobile phone that would use a retina scanner to unlock the phone. However, the company does not implement the plan as it realizes that the costs involved are too high. Which of the following factors while making a technology decision has SurePhone Inc. taken into consideration? A)Economic viability B)Competence development C)Organizational suitability D)Market receptiveness E)Technological feasibility

Multiple Choice

Q 73

_____ firms' strategies are focused more on deepening their capacity base through complementary technologies that extend rather than replace their current ones. A)Defender B)Laggard C)Prospector D)Contingent E)Analyzer

Multiple Choice

Q 74

The question an organization asks itself about whether to acquire new technology from an outside source or develop it itself is referred to as a A)trade-off decision. B)licensing decision. C)make-or-buy decision. D)SWOT analysis. E)benchmark analysis.

Multiple Choice

Q 75

Flightera Inc. is in the process of deciding whether to develop a new automatic guidance system for its quadcopters or to get it from another company that specializes in that area. This is an example of a A)make-or-buy decision. B)licensing decision. C)trade-off decision. D)SWOT analysis. E)benchmark analysis.

Multiple Choice

Q 76

One advantage of developing technology within one's own company is A)the optimal utilization of the company's resources. B)cost effectiveness. C)the proprietary nature of the technology within the organization. D)the reduced requirement to hire additional staff. E)the ability to take plenty of time to develop a product right.

Multiple Choice

Q 77

In most situations, the simplest, easiest, and most cost-effective way to acquire new technology is to A)purchase it. B)develop it internally. C)license it for a fee. D)develop it through research partnerships. E)purchase the owner of the technology.

Multiple Choice

Q 78

Total Technology Corp. is looking for a simple and cost-effective way of acquiring a commercially available new technology for its present venture. Which of the following methods should the company first consider for the purpose? A)Licensing the technology. B)Developing the technology internally. C)Purchasing the technology. D)Buying the company that owns the technology. E)Developing the technology through research partnerships.

Multiple Choice

Q 79

For which of the following reasons might a firm choose to trade technology? A)To facilitate first-mover advantages B)To avoid development costs C)To build barriers to entry D)To partner with competitors E)To create diseconomies of scope

Multiple Choice

Q 80

Managers of Fast Dogs, a fast-food restaurant chain, visited Quick Burgers, a competitor. Quick Burgers has a system in which waiters use a cell phone to text orders directly to the kitchen. The two companies made an arrangement by which Fast Dogs adopted the ordering system and, in turn, Quick Burgers adopted a food-preparation technique devised by Fast Dogs. This scenario is an example of A)technology trading. B)licensing. C)contracted development. D)internal development. E)research partnership.

Multiple Choice

Q 81

Joanna has developed and patented a new process for recycling discarded tires. A multinational corporation has expressed an interest in buying her company in order to gain access to the technology and keep it exclusively for itself. Should Joanna sell her company, the buyer will have acquired technology via A)acquisition of the technology owner. B)a joint venture. C)a licensing agreement. D)contracted development. E)purchase.

Multiple Choice

Q 82

The executive in charge of information technology strategy and development is the A)executive champion. B)information resource officer. C)strategic champion. D)technology innovator. E)chief information officer.

Multiple Choice

Q 83

The role of a chief technology officer is to A)supervise new technology development. B)develop the new technology. C)receive sponsorship for the new technology from the executive champion. D)support the project and protect the product champion. E)promote the idea of a new technology within the organization.

Multiple Choice

Q 84

A(n) _____ develops a new technology or has the key skills to install and operate the technology. A)chief technology officer B)executive champion C)product champion D)technical innovator E)chief information officer

Multiple Choice

Q 85

Which of the following is the role of technical innovators? A)They provide financial resources to support the project. B)They promote an idea throughout the organization. C)They develop and operate a new technology. D)They coordinate the technological efforts of various business units. E)They assess technological implications.

Multiple Choice

Q 86

A product champion is a person who A)has the status, authority, and resources to support an innovation. B)promotes a new technology throughout the organization. C)develops a new technology. D)coordinates the technological efforts of various business units. E)assesses technological implications.

Multiple Choice

Q 87

Greg worked at the Hartford Plastics Company as a technician, and he developed an instrument to help test the quality of plastic products. The section supervisor, Mick, thought that Greg's instrument was so clever that the company should make it widely available for all technicians in the company. Mick convinced a number of other managers to have their employees try Greg's innovation. Mick's role in developing the new device is that of a(n) A)chief information officer. B)technical innovator. C)executive champion. D)product champion. E)technology officer.

Multiple Choice

Q 88

An individual who supports a new technology and protects the product champion is referred to as a(n) A)technical innovator. B)executive liaison. C)executive champion. D)personnel champion. E)technology officer.

Multiple Choice

Q 89

Which of the following best describes the role of executive champions in developing new technologies? A)They provide financial resources to support the project. B)They promote the new technology throughout the organization. C)They develop and operate the new technology. D)They coordinate the technological efforts of various business units. E)They assess technological implications.

Multiple Choice

Q 90

Which of the following is considered an enemy of technological innovation? A)Flexibility B)Cohesiveness C)Bureaucracy D)Diversified workforce E)Intrapreneurship

Multiple Choice

Q 91

A focused organizational effort to create a new product or process via technological advances is called A)a development project. B)a sociotechnical system. C)benchmarking. D)strategic positioning. E)vertical integration.

Multiple Choice

Q 92

An approach to job design that attempts to redesign tasks to optimize operation of a new technology while preserving employees' interpersonal relationships and other human aspects of the work is called a(n) A)technology audit. B)development project. C)sociotechnical system. D)sociological innovation. E)ergonomic approach.

Multiple Choice

Q 93

Seniority rewards in a traditional factory and skill-based pay rewards in integrated manufacturing are examples of _____ compensation. A)market-contingent B)job-contingent C)person-contingent D)culture-contingent E)performance-contingent

Multiple Choice

Q 94

Gary, a senior member in an organization, received a pay raise when the company implemented some changes in response to a new technology that it had adopted. This is an example of a _____ compensation. A)market-contingent B)job-contingent C)person-contingent D)culture-contingent E)performance-contingent

Multiple Choice

Q 95

Compensation practices of an integrated manufacturing firm usually include A)individual incentives. B)hourly wages. C)seniority pay. D)job classifications. E)skill-based pay.

Multiple Choice

Q 96

Which of the following groups of adopters of a new technology is exemplified by Clear Insight Corp.? A)Laggards B)Late majority C)Early majority D)Early adopters E)Innovators

Multiple Choice

Q 97

Which of the following groups of adopters of a new technology is exemplified by Tech Shops? A)Innovators B)Early adopters C)Early majority D)Early minority E)Laggards

Multiple Choice

Q 98

Smith Technology Systems Corp. is an example of A)a laggard. B)an innovator. C)the early majority. D)an early adopter. E)the late majority.

Multiple Choice

Q 99

Frontline Technology Corp. is an example of A)a laggard. B)an intrapreneur. C)the late minority. D)an early adopter. E)the late majority.

Multiple Choice

Q 100

BrightPower Inc.'s new solar-cell technology would be an example of a(n) _____ technology. A)key B)pacing C)emerging D)base E)initial

Multiple Choice

Q 101

TeleSono Inc. has developed a useful cell-phone technology that has yet to prove its full value. This is an example of a(n) _____ technology. A)initial B)key C)emerging D)pacing E)base

Multiple Choice

Q 102

Seashore Breeze Corp.'s new system is a proven, effective technology that some companies are using to their competitive advantage. This system is an example of a(n) A)emerging technology. B)key technology. C)pacing technology. D)base technology. E)initial technology.

Multiple Choice

Q 103

The CEO of TS Textile is focused on comparing the company's current technology with that of other organizations. This is known as A)scanning. B)a situational analysis. C)licensing. D)benchmarking. E)technology trading.

Multiple Choice

Q 104

The CTO of TS Textile Inc. is concentrating on what can be done in the future and on the new technologies being developed. This is known as ____. A)licensing B)benchmarking C)scanning D)contract development E)technology trading

Multiple Choice

Q 105

The CTO questions whether the company should acquire a new technology from an outside source or develop it itself. In this case, the company is involved in a ____. A)licensing decision B)psychological contract C)make-or-buy decision D)SWOT analysis E)trade-off decision

Multiple Choice

Q 106

Which of the following methods of acquiring technology does Chris support? A)Internal development B)Licensing C)Contracted development D)Purchase E)Research partnership

Multiple Choice

Q 107

Which of the following methods of acquiring technology does Jason support? A)Internal development B)Licensing C)Contracted development D)Purchase E)Research partnership

Multiple Choice

Q 108

Which of the following methods of acquiring technology would meet Mara's expectations? A)Internal development B)Licensing C)Contracted development D)Technology trading E)Research partnership

Multiple Choice

Q 109

In Scenario E, Vitaly can be referred to as a(n) ____. A)product champion B)technical innovator C)executive champion D)entrepreneur E)intrapreneur

Multiple Choice

Q 110

From Scenario E, it can be inferred that Jeremy plays the role of a(n) ____. A)product champion B)technical innovator C)executive champion D)entrepreneur E)chief information officer

Multiple Choice

Q 111

In Scenario E, Luke best exemplifies a(n) _____. A)product champion B)technical innovator C)executive champion D)entrepreneur E)technology officer

Multiple Choice

Q 112

Explain the three types of innovation and give examples of each.

Not Answered