Question 1

Retailers can use multiple channels synergistically by:

Accepted Answer

Retailers also benefit by using multiple channels synergistically.Multichannel retailers can use one channel to promote the services offered by other channels.For example,the URL of a store's website can be advertised on in-store signs,shopping bags,credit card billing statements,point-of-sale (POS)receipts,and the print or broadcast advertising used to promote the store.

Question 2

Shades N Hues is a large cosmetics retailer.It recently developed a software application which enables customers with smartphones to look at the latest products.Hence,the store is using _____ to improve customers' shopping experience.

Accepted Answer

Apps are software applications designed to improve the consumers' shopping experiences when using smartphones and tablets.Apps developed by retailers are typically used to easily perform some specific functions available on the retailer's website but do not provide access to all of the functions available on the website.

Question 3

Explain the perceived risks involved in Internet shopping.

Accepted Answer

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Question 4

Linda wants to buy a diamond pendant.She wants information on the best deals available online.Which of the following technologies would best suit her requirement?

Accepted Answer

A personal shopper program goes out and literally shops the world electronically,visiting the servers for companies selling diamond pendants.

Question 5

Describe the direct selling channel along with the two different types of direct selling.

Accepted Answer

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Question 6

_____ involves selling the same products at the same prices through the same distribution system for all channels.

Accepted Answer

A critical decision facing multichannel retailers is the degree to which they should integrate the operations of the channels or have different organizations for each channel.At one extreme of this continuum is complete integration-selling the same products at the same prices through the same distribution system for all channels.At the other extreme is having a different organization manage each channel so that the channels are tailored to different target markets.

Question 7

Which of the following strategies can a retailer utilize to attract shoppers to its website?

Accepted Answer

Retailers benefit by using multiple channels synergistically.Multichannel retailers can use one channel to promote the services offered by other channels.For example,the URL of a store's website can be advertised on in-store signs,shopping bags,credit card billing statements,point-of-sale (POS)receipts,and the print or broadcast advertising used to promote the store.The physical stores and catalogs are also advertisements for a retailer's other channels.

Question 8

Matt often goes to a retail store to look at electronic goods.He learns about the brands and products and searches the Internet for lower prices.This act by Matt is an example of _____.

Accepted Answer

Showrooming occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.Three approaches that multichannel retailers can use to reduce showrooming are (1)providing better customer service, (2)offering uniquely relevant information based on proprietary data the retailer has collected about the customers,and (3)promoting private-label merchandise that can be purchased only from the retailer.

Question 9

Multichannel retailers struggle to provide an integrated shopping experience because:

Accepted Answer

Multichannel retailers still struggle to provide an integrated shopping experience because the various channels demand various skills,as well as unique resources.Handling individual items,rather than cartons,and shipping them to individual consumers,instead of retailers,requires unique packaging,different transportation systems,and new intermediaries.

Question 10

How have traditional store-based retailers benefitted by adding Internet channels to their operations?

Accepted Answer

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Question 11

_____ occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.

Accepted Answer

A particularly concerning form of channel migration is called showrooming.Showrooming occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.Three approaches that multichannel retailers can use to reduce showrooming are (1)providing better customer service, (2)offering uniquely relevant information based on proprietary data the retailer has collected about the customers,and (3)promoting private-label merchandise that can be purchased only from the retailer.

Question 12

Which of the following strategies aids in reducing channel migration?

Accepted Answer

Three approaches that multichannel retailers can use to reduce channel migration are (1)providing better customer service, (2)offering uniquely relevant information based on proprietary data the retailer has collected about the customers,and (3)promoting private-label merchandise that can be purchased only from the retailer.

Question 13

What is m-commerce and how is it different from e-commerce?

Accepted Answer

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Question 14

Which of the following statements is true of the operations of multichannel retailers?

Accepted Answer

Retailers need to provide a consistent brand image of themselves and their private-label merchandise across all channels.For example,Patagonia reinforces its image of selling high-quality,environmentally friendly sports equipment in its stores,catalogs,and website.Each of these channels emphasizes function,not fashion,in the descriptions of Patagonia's products.

Question 15

Catherine wanted to purchase a digital camera.Hence,she visited an online retailer's website to learn more about the different features and capabilities of the device.Catherine went to a supermarket to make other purchases.She sees the camera there and purchases it.Which of the following terms describes Catherine's actions?

Accepted Answer

As long as the store and the Internet channel represent the same retailer,the firm is happy.But if customers gather information from one of its channels,then buy from a channel hosted by a competitor,the retailer suffers from the frustrating problem of channel migration.

Question 16

Describe the working of a catalog channel.

Accepted Answer

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Question 17

_____ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.

Accepted Answer

As long as the store and the Internet channel represent the same retailer,the firm is happy.But if customers gather information from one of its channels,then buy from a channel hosted by a competitor,the retailer suffers from the frustrating problem of channel migration.Modern technologies,including those that allow customers to gather information and buy online or through their mobile devices,also make channel migration really easy.

Question 18

How does the Internet help customers evaluate merchandise when making buying decisions?

Accepted Answer

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Question 19

Which of the following terms represents a form of channel migration?

Accepted Answer

A particularly concerning form of channel migration is called showrooming.Showrooming occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.

Question 20

Retailers can reduce showrooming by:

Accepted Answer