_____ enable online retailers to collect customer information as they navigate through the retailers' websites.
A) Blogs
B) Widgets
C) Apps
D) Cookies
E) Podcasts

Question

Quizplus · Accepted Answer

Collecting data on how customers navigate through a website is quite easy.By placing a cookie (a small computer program that collects information about computer usage)on a customer's hard drive,the retailer can monitor each mouse click.The click-stream data provides insights into what characteristics of products customers considered and what products customers looked at but did not buy.

_____ Enable Online Retailers to Collect Customer Information as They