Which of the following benefits is offered by the Internet channel?
A) Deeper assortments
B) Immediate gratification
C) Social interaction
D) Personal service
E) Less perceived risk

Question

Which of the following benefits is offered by the Internet channel? 
A) Deeper assortments
B) Immediate gratification
C) Social interaction
D) Personal service
E) Less perceived risk

Quizplus · Accepted Answer

Individual retailers' websites typically offer deeper assortments of merchandise (more colors, brands, and sizes) than are available in stores or catalogs. This expanded offering enables them to satisfy consumer demand for less popular styles, colors, or sizes. Many retailers also offer a broader assortment (more categories) on their websites.

Which of the Following Benefits Is Offered by the Internet