What segmenting scheme is frequently used with catalog retailers and direct marketers?
A)RFM analysis
B)80-20 rule
C)Customer pyramids
D)Multidimensional segmentation
E)Data mining

Question

Quizplus · Accepted Answer

An RFM Analysis is used by catalog retailers and direct markets to identify the best prospects on the basis of how recently the customer has made a purchase,how frequently they make purchases and how much they have bought.

What Segmenting Scheme Is Frequently Used with Catalog Retailers and Direct