What is wrong with a CRM program that encourages repeat buying by offering price discounts?
A)These CRM programs can be easily copied by competitors and they encourage customers to always be looking for the best deal rather than encouraging a relationship with one retailer.
B)These CRM programs actually cost the customer more and can damage the relationship between the retailer and the customer.
C)These CRM programs are very successful and make the retailer an unreasonable amount of profit.
D)These CRM programs encourage the customer to shop with the competitors.
E)These CRM programs are discouraged by the retailer sales associates because it causes them more labor.

Question

Quizplus · Accepted Answer

Programs that just encourage repeat buying by offering only price discounts do not provide an enduring advantage because they can easily be copied by competitors and they encourage customers to always look for the best deals rather than developing a relationship with the retailer.

What Is Wrong with a CRM Program That Encourages Repeat