The customer lifetime value (CLV)is the expected contribution from the customer to the retail's profits over his or her entire relationship with the retailer.

Name: The customer lifetime value (CLV)is the expected contribution from the customer to the retail's profits over his or her entire relationship with the retailer.
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Question

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Using information from the customer database,retailers develop a number indicating how valuable the customer is to the company.

The Customer Lifetime Value (CLV)is the Expected Contribution from the Customer