Identify the media type that is considered the most trusted information source by customers for acting on the information,but is difficult for a brand to create,measure,or target.
A) Owned media
B) Direct media
C) Earned media
D) Specified media
E) Paid media

Question

Quizplus · Accepted Answer

Earned media is the most trusted information source and customers are most likely to act on this information. It has the following disadvantages: Difficult to measure; Difficult to create; Difficult to target; Very little message control, Can be negative toward brand. See Exhibit 16-4.

Identify the Media Type That Is Considered the Most Trusted