When a brand communicates its own promotional messages through the message channel it pays to access,what is the likely disadvantage?
A)It is difficult to attract potentially large audience.
B)It can be negative toward the brand.
C)It lacks precise targeting.
D)It is more costly and has declining effectiveness.
E)The promotional messages created are out of a marketing manager's control.

Question

Quizplus · Accepted Answer

Paid media refers to promotional messages generated by a brand and communicated through a message channel it pays to access.Paid media has the following disadvantages: not trusted; customers easily avoid; more costly,with declining effectiveness.

When a Brand Communicates Its Own Promotional Messages Through the Message