Why is it not always possible for marketing managers to keep their offerings unique?
A) The market segment is quiet broad.
B) There are too many competitors.
C) The customers do not care.
D) The market is in "segments of one".
E) The customer is a copycat.

Question

Quizplus · Accepted Answer

Although the marketing manager may want customers to see the firm's offering as unique, that is not always possible. Me-too imitators may come along and copy the firm's strategy. Further, even if a firm's marketing mix is different, consumers may not know or care. They're busy and, simply put, the firm's product may not be that important in their lives.

Why Is It Not Always Possible for Marketing Managers to Keep