Question 1

Needs such as accomplishment and relaxation,which are unrelated to what others think or do,are known as ______.

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do Examples include accomplishment, fun, freedom, and relaxation

Question 2

At its website,Tylenol identifies the top headache triggers and offers solutions to headache sufferers.Tylenol is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Question 3

The California Dairy Association promotes its milk campaign with the popular tagline,"Got milk?" Here,the California Dairy Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 4

L'Oreal advertises its hair color with the popular tagline,"So it costs a bit more.But I'm worth it!" Here,L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. L'Oreal is aiming at personal satisfaction.

Question 5

Hallmark advertises its gift items with the popular tagline,"When you care enough to send the very best." Here,the marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem, things that involve a person's interaction with others.

Question 6

The American Heart Association promotes its awareness campaign with the popular tagline,"Learn and Live." Here,The American Heart Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Question 7

According to the hierarchy of needs model,the first needs most people try to satisfy are their ______ needs.

Accepted Answer

A four-level hierarchy of needs shows that the lowest level needs (physiological) come first and then come safety, social, and personal needs.

Question 8

After working for 18 hours,Katrina arrived home exhausted and wanted to go straight to sleep.Katrina's need to sleep is a ______ need.

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 9

The Cleveland Water Department promotes its safe water with a catchy tagline,"The label says Fiji because it's not bottled in Cleveland." Here,the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 10

Newman's Own (a salad dressing brand)donates 100 percent of its after-tax profits to progressive causes.Newman's Own is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. A desire to make the world a better place is an example.

Question 11

In the PSSP Hierarchy of Needs model,which level is illustrated by a Fidelity campaign on TV that proclaims its IRA is a sound investment for the future?

Accepted Answer

Safety needs are concerned with protection and physical well-being, such as financial security.

Question 12

Frustrated by a lack of freedom to make decisions at her work,Betty quit her job to find one with greater independence.What type of need motivated Betty's actions?

Accepted Answer

Psychological needs are concerned with nurturing, curiosity, independence, and love.

Question 13

Physiological needs are concerned with ______.

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 14

Allstate Insurance promotes its auto and home insurance by telling consumers,"You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Question 15

______ needs are concerned with things that involve a person's interaction with others.

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem-things that involve a person's interaction with others.

Question 16

Good marketing managers know that ______.

Accepted Answer

Drives are internal to the individual, that is, they are the reasons behind certain behavior patterns. Marketing managers cannot create internal drives in consumers.

Question 17

The PSSP four-level hierarchy of needs includes ______.

Accepted Answer

A PSSP four-level hierarchy of needs model includes physiological needs, safety needs, social needs, and personal needs.

Question 18

Which of the following are examples of personal needs?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. Examples include accomplishment, fun, freedom, and relaxation.

Question 19

Harley Owners Group connects motorcycle riders to one another.This group is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem, things that involve a person's interaction with others.

Question 20

Ranked from lowest level to highest level,the hierarchy of needs model includes ______.

Accepted Answer

The lowest-level needs are physiological. After these, come safety, social, and personal needs.

Quiz 7: Final Consumers and Their Buying Behavior

Needs such as accomplishment and relaxation,which are unrelated to what others think or do,are known as ______.

At its website,Tylenol identifies the top headache triggers and offers solutions to headache sufferers.Tylenol is focusing on satisfying what level in the hierarchy of needs?

The California Dairy Association promotes its milk campaign with the popular tagline,"Got milk?" Here,the California Dairy Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

L'Oreal advertises its hair color with the popular tagline,"So it costs a bit more.But I'm worth it!" Here,L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Hallmark advertises its gift items with the popular tagline,"When you care enough to send the very best." Here,the marketing effort focuses on satisfying what level in the hierarchy of needs?

The American Heart Association promotes its awareness campaign with the popular tagline,"Learn and Live." Here,The American Heart Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

According to the hierarchy of needs model,the first needs most people try to satisfy are their ______ needs.

After working for 18 hours,Katrina arrived home exhausted and wanted to go straight to sleep.Katrina's need to sleep is a ______ need.

The Cleveland Water Department promotes its safe water with a catchy tagline,"The label says Fiji because it's not bottled in Cleveland." Here,the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Newman's Own (a salad dressing brand) donates 100 percent of its after-tax profits to progressive causes.Newman's Own is focusing on satisfying what level in the hierarchy of needs?

In the PSSP Hierarchy of Needs model,which level is illustrated by a Fidelity campaign on TV that proclaims its IRA is a sound investment for the future?

Frustrated by a lack of freedom to make decisions at her work,Betty quit her job to find one with greater independence.What type of need motivated Betty's actions?

Physiological needs are concerned with ______.

Allstate Insurance promotes its auto and home insurance by telling consumers,"You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

______ needs are concerned with things that involve a person's interaction with others.

Good marketing managers know that ______.

The PSSP four-level hierarchy of needs includes ______.

Which of the following are examples of personal needs?

Harley Owners Group connects motorcycle riders to one another.This group is focusing on satisfying what level in the hierarchy of needs?

Ranked from lowest level to highest level,the hierarchy of needs model includes ______.