Which of the following observations about the use of a marketing information system (MIS) is FALSE?
A) Not every firm has a complete MIS.
B) An MIS tends to focus on recurring information needs.
C) For most firms it pays to wait to until you have important questions you can't answer.
D) It is the job of the MIS specialist to ask for the right information in the right form.
E) An MIS shouldn't be the only source of information for managers while making decisions.

Question

Quizplus · Accepted Answer

It is not advisable to wait until there are important questions you can't answer to implement an MIS. A well-designed MIS can provide valuable insights and data-driven decision making to a company, making it a valuable investment regardless of whether urgent questions need to be answered or not.

Which of the Following Observations About the Use of a Marketing