The primary purpose of branding is to ______.
A) to prevent competitors from stealing product ideas
B) to identify a product
C) to enhance package design
D) to increase quality
E) to boost customer satisfaction

Question

Quizplus · Accepted Answer

Branding means the use of a name, term, symbol, or design-or a combination of these-to identify a product. It includes the use of brand names, trademarks, and practically all other means of product identification.

The Primary Purpose of Branding Is to ______