Which of the following statements about "new products" is FALSE?
A) In order for it to be advertised as new, there should be a functionally significant change in the product-according to the FTC.
B) A product should be considered "new" by a particular firm if it is new in any way for that company.
C) The FTC considers six months as the maximum time that a product should be called "new."
D) According to the FTC, a product may be called "new" as long as the firm has made at least some minor change in the package or product.
E) A marketing manager should consider a product new if it is aimed at new markets.

Question

Quizplus · Accepted Answer

A product cannot be called "new" if only minor changes are made to the packaging or the product. To be called new, says the FTC, a product must be entirely new or changed in a "functionally significant or substantial respect."

Which of the Following Statements About "New Products" Is FALSE