Which of the following statements accurately defines the term "sales promotion"?
A) It can complement a firm's personal selling and mass selling efforts.
B)
It involves direct spoken communication between sellers and potential customers.
C) It is any paid form of nonpersonal presentation of goods or services by an identified sponsor.
D) It is "free" like publicity.
E) It consists of personal selling and mass selling.

Question

Quizplus · Accepted Answer

Sales promotion refers to promotion activities other than advertising, publicity, and personal selling that stimulate interest, trial, or purchase by final customers or others in the channel. It may be aimed at consumers, at intermediaries, or at a firm's own employees.

Which of the Following Statements Accurately Defines the Term "Sales